STOREE designs Dutch Brunch Riyadh

A good restaurant prides itself on great experiences. Restaurant design involves building a good experience through a comprehensive 360 approach. From your marketing to how you present your menu through to your main courses, your restaurant branding communicates to people who you are and what to expect from you. The taste of the food, the staff’s attitude, the style of the decor, the logo, the interior design, all need to work together to create something memorable.
Dutch Brunch approached STOREE to create all elements of the brand. We covered all what was needed to develop the brand. We established all elements that make Dutch Brunch restaurant branding successful. Our design helped influence the restaurant’s reputation and its relationship with customers.

Dutch brunch Riyadh interior design

We helped establish:

The brand Mission & values
The Brand personality
The market and target customers

We helped develop the brand identity:

Brand voice
Color palette

We designed the brand elements


We designed the restaurant interiors:

Material selection

The restaurant has been very successful and attracts a lot of customers. Check their social media pages:

#restaurant design

STOREE designs My cup coffee store.

“My cup” is the main destination for coffee lovers, looking for an inspiring shopping experience. Espresso machines, home roasters, coffee syphons, French presses, grinders, beans, and all coffee accessories you can imagine are found at My cup.

STOREE retail design and branding was involved in the creation of this brand.

Firstly, we defined a brand strategy affecting all aspects of the business and directly connected to consumer needs, emotions, and competitive environments.
In addition, we designed the consumer experience to create an attractive and entertaining destination.
Thirdly, store design, visual merchandising and communication were applied based on the well defined strategy.

Finally, we used large digital screens to create animation and to showcase novelties through video content. A coffee tasting bar aims to create an engaging experience. The roasting and grinding station triggers a full sensorial stimulation inviting to try the best selection of beans.

STOREE always aims to create award winning experiences aiming to accelerate brand success.

my cup coffee store exteriors

Want to know more? Check our work:


Storee wins the ICSC store design award for Nahdi pharmacy.

Project: Nahdi Pharmacy.
Location: Red Sea Mall.
Country: Jeddah, Saudi Arabia.
Design: Storee ,

Storee is Nahdi pharmacy retail design consultant. Storee was commissioned to design their “store of the future” in Red sea Mall jeddah, for which Storee won the ICSC prestigious store design award. Nahdi’s store of the future concept incorporates leading edge technology, luxurious materials, subtle accents, based on strategic retail design. As a result, the store design creates a calming, inviting, and easily navigable customer environment.

This award honours the most-talented people in the retail and real estate industry for their professional accomplishments and outstanding dedication and contribution to the industry. ICSC encourages outstanding achievement and forward momentum in retail and real estate. Therefore, their highly competitive award programs spotlight the best of the best.

The ICSC awards have become the most recognised achievement for excellence in the retail industry.

Storee wins the ICSC best store design award for Nahdi pharmacy

To see more work, click:

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Boots’ wellness flagship in Covent Garden

STOREE, PUBLISHED: 15:00, Mon, Jul 1, 2019

BOOTS opens a brand new store in Covent Garden today as part of setting the stage for the store of the future.

The 2500 sq m store – formerly a Marks & Spencer – has two floors.  The ground floor is dedicated to beauty and the upper level hosts a pharmacy, the optical store, as well as the retailer’s biggest wellness range to date.

Here’s what to expect from the new Boots in Covent Garden:

A premium look. A friendlier pharmacy. An express pharmacy checkout with collection of the prescription from a locker. A new emphasis on wellness.  Beauty revamp: color consultations and a mask bar, new beauty brands, including sustainable skincare brand Beauty Kitchen and beauty supplement brand “Equi”, & worth mentioning, no more plastic bags!


“Our new Covent Garden store starts a journey of reinventing Boots for the future” 

“The store is full of exciting beauty brands, ideas for living well and services to help you get better. We will learn what people love and want from this shop, and this will help us shape a blueprint for our whole 2,500-store estate.”

Sebastian James, Boots managing director
A friendlier pharmacy, with a more premium look

The flagship store will offer Boots’ biggest ever wellness range, with 36 new brands and over 300 new lines, including eco-friendly, vegan, and organic toiletries, sustainable items and CBD products.

Customers will be able to refill their water bottles at the ‘Rehydrate Station’, as an option away from snacking on high sugar refreshment and energy drinks, by no longer including them as part of the Meal Deal.

An ‘Innovation Studio’ will house cutting-edge health and fitness technology like FitBit, while ecological brand ‘Beauty Kitchen’ will let customers refill their bottles with its organic skincare products.


Boots has redesigned the pharmacy area to make it warmer with a more inviting space. The pharmacy will offer two new services – UTI Test & Treat which allows pharmacists to prescribe antibiotics without the need to see a doctor and the new Skin Scanning Service, a first of its kind in the UK to help people understand and treat skin conditions. The optical area is equipped with seating and carpets to be more welcoming.