“My cup” is the main destination for coffee lovers, looking for an inspiring shopping experience. Espresso machines, home roasters, coffee syphons, French presses, grinders, beans, and all coffee accessories you can imagine are found at My cup.
STOREE retail design and branding was involved in the creation of this brand.
Firstly, we defined a brand strategy affecting all aspects of the business and directly connected to consumer needs, emotions, and competitive environments.
In addition, we designed the consumer experience to create an attractive and entertaining destination.
Thirdly, store design, visual merchandising and communication were applied based on the well defined strategy.
Finally, we used large digital screens to create animation and to showcase novelties through video content. A coffee tasting bar aims to create an engaging experience. The roasting and grinding station triggers a full sensorial stimulation inviting to try the best selection of beans.
STOREE always aims to create award winning experiences aiming to accelerate brand success.
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