STOREE designs My cup coffee store.

“My cup” is the main destination for coffee lovers, looking for an inspiring shopping experience. Espresso machines, home roasters, coffee syphons, French presses, grinders, beans, and all coffee accessories you can imagine are found at My cup.

STOREE retail design and branding was involved in the creation of this brand.

Firstly, we defined a brand strategy affecting all aspects of the business and directly connected to consumer needs, emotions, and competitive environments.
In addition, we designed the consumer experience to create an attractive and entertaining destination.
Thirdly, store design, visual merchandising and communication were applied based on the well defined strategy.

Finally, we used large digital screens to create animation and to showcase novelties through video content. A coffee tasting bar aims to create an engaging experience. The roasting and grinding station triggers a full sensorial stimulation inviting to try the best selection of beans.

STOREE always aims to create award winning experiences aiming to accelerate brand success.

my cup coffee store exteriors

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Nahdi care clinics

Nahdi care clinics tahlia

STOREE designs Nahdi Care clinics, “Where healing comes from the heart!”

When the pharmaceutical chain Nahdi asked STOREE to present our vision on Nahdi care clinic design, we have put the patient at the centre of the strategy.

Healthcare design doesn’t have to be “clinical”. Moreover, Patient care design can be a daunting task. It must be top of the line, comforting in stressful situations, and strategically designed to be emotionally supportive to patients and staff alike.

Often, as an architect, you have to deal with long and dark corridors. Windows being reserved to clinics and rooms, proper lighting is key.

However, branding combined with creative interior design and innovative lighting solutions, can turn dull spaces into a healthy oasis. This was one of the cornerstones during the concept planning of Nahdi care clinics design.

On this note, Nahdicare Clinic is a chain of community healthcare facilities that Nahdi Medical Company operates. The medical services covered at the clinics include Family medicine, Pediatrics, Internal medicine, Dentistry, Obstetrics & Gynecology, ENT, Ophthalmology, Dermatology, Nutrition, and Home healthcare.

STOREE was the agency selected among other international branding and advertising agencies that responded to an RFP launched by Nahdi. Having won the pitch, STOREE crafted Nahdi Care clinics design, identity, interiors & branding around a noble brand purpose: “Where Healing comes from the Heart”.

Finally, it is worth to note that Nahdi is the largest medical chain in the middle east. And most importantly, STOREE prides itself on the long and trustful relationship with Nahdi. Moreover, this agency/client relationship lead Nahdi to win numerous design awards, for other flagship pharmacies STOREE designed as well for this coveted pharmacy chain.

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