BRANDING Archives - STOREE | Retail branding

September 1, 2022September 1, 2022

STOREE designs Dutch Brunch Riyadh

A good restaurant prides itself on great experiences. Restaurant design involves building a good experience through a comprehensive 360 approach. From your marketing to how you present your menu through to your main courses, your restaurant branding communicates to people who you are and what to expect from you. The taste of the food, the staff’s attitude, the style of the decor, the logo, the interior design, all need to work together to create something memorable.
Dutch Brunch approached STOREE to create all elements of the brand. We covered all what was needed to develop the brand. We established all elements that make Dutch Brunch restaurant branding successful. Our design helped influence the restaurant’s reputation and its relationship with customers.

We helped establish:

The brand Mission & values
The Brand personality
The market and target customers

We helped develop the brand identity:

Brand voice
Typography
Color palette
Imagery

We designed the brand elements

Logo
Placemats
Uniforms
Graphics
Packaging

We designed the restaurant interiors:

Layout
Material selection
Furniture
Lighting

The restaurant has been very successful and attracts a lot of customers. Check their social media pages:

https://www.instagram.com/dutch.brunch/?hl=en

https://www.facebook.com/DutchBrunch/

#restaurant design

https://www.tiktok.com/@dutch.brunch

December 4, 2020December 4, 2020

STOREE designs My cup coffee store.

“My cup” is the main destination for coffee lovers, looking for an inspiring shopping experience. Espresso machines, home roasters, coffee syphons, French presses, grinders, beans, and all coffee accessories you can imagine are found at My cup.

STOREE retail design and branding was involved in the creation of this brand.

Firstly, we defined a brand strategy affecting all aspects of the business and directly connected to consumer needs, emotions, and competitive environments.
In addition, we designed the consumer experience to create an attractive and entertaining destination.
Thirdly, store design, visual merchandising and communication were applied based on the well defined strategy.

Finally, we used large digital screens to create animation and to showcase novelties through video content. A coffee tasting bar aims to create an engaging experience. The roasting and grinding station triggers a full sensorial stimulation inviting to try the best selection of beans.

STOREE always aims to create award winning experiences aiming to accelerate brand success.

Want to know more? Check our work:

WORK

October 22, 2020October 23, 2020

Nahdi care clinics

STOREE designs Nahdi Care clinics, “Where healing comes from the heart!”

When the pharmaceutical chain Nahdi asked STOREE to present our vision on Nahdi care clinic design, we have put the patient at the centre of the strategy.

Healthcare design doesn’t have to be “clinical”. Moreover, Patient care design can be a daunting task. It must be top of the line, comforting in stressful situations, and strategically designed to be emotionally supportive to patients and staff alike.

Often, as an architect, you have to deal with long and dark corridors. Windows being reserved to clinics and rooms, proper lighting is key.

However, branding combined with creative interior design and innovative lighting solutions, can turn dull spaces into a healthy oasis. This was one of the cornerstones during the concept planning of Nahdi care clinics design.

On this note, Nahdicare Clinic is a chain of community healthcare facilities that Nahdi Medical Company operates. The medical services covered at the clinics include Family medicine, Pediatrics, Internal medicine, Dentistry, Obstetrics & Gynecology, ENT, Ophthalmology, Dermatology, Nutrition, and Home healthcare.

STOREE was the agency selected among other international branding and advertising agencies that responded to an RFP launched by Nahdi. Having won the pitch, STOREE crafted Nahdi Care clinics design, identity, interiors & branding around a noble brand purpose: “Where Healing comes from the Heart”.

Finally, it is worth to note that Nahdi is the largest medical chain in the middle east. And most importantly, STOREE prides itself on the long and trustful relationship with Nahdi. Moreover, this agency/client relationship lead Nahdi to win numerous design awards, for other flagship pharmacies STOREE designed as well for this coveted pharmacy chain.